Pre-orders are open. Ships in December.
Hand off the nagging. Keep the high-fives.
- Two minutes of brushing, as the ADA recommends
- Hand-washing with a counted 20-second scrub
- One unit for up to four kids. No Wi-Fi, app or subscription
Pre-order price. $165 after launch. 2-year warranty.
The bathroom routine, reimagined
The light does the asking
A green light at the sink tells your child it’s time, so the reminder never has to come from you.
They press Go
One big orange button starts the routine. The guide voice coaches every step from there.
You do the cheering
Four gold stars, then the guide calls a grown-up over. That’s your cue for the high-five.
See why parents love Klaar
Real families show how Klaar fits into their evenings.
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[Parent video 1]
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[Parent video 2]
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[Parent video 3]
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[Parent video 4]
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[Parent video 5]
Green light. Press Go. Done.
Your child learns two things: green means go, and the orange button is theirs. The guide voice does the rest.
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Green light
The light asks
When it’s time for teeth or hands, the light around the screen breathes green.
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Go button
They press Go
One press of the big orange button starts the routine, even from sleep.
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Soft white light
It coaches every step
Four 30-second brushing zones, or the CDC’s hand-washing steps with a counted scrub.
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Green sweep
You cheer
Four gold stars, then the guide says “Grown-up, take a look!”
The missing minute
The ADA recommends brushing for two minutes, twice a day. When researchers watched 45 families brush their young children’s teeth at home, the average was 62 seconds. Klaar runs the full two minutes in four 30-second zones.
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2%
of parents in that study brushed for more than two minutes. 22% had said they did.
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59%
of parents say their child brushes for at least two minutes on all or most days. That’s their own estimate, for kids aged 4 to 17.
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1 in 2
children aged 6 to 9 has had a cavity.
Sources: Martin M, Rosales G, Sandoval A, et al. What really happens in the home: a comparison of parent-reported and observed tooth brushing behaviors for young children. BMC Oral Health, 2019. C.S. Mott Children’s Hospital National Poll on Children’s Health, report on children’s oral hygiene, January 2025 (ages 4 to 17). CDC, Oral Health Fast Facts: Cavities, reviewed May 2024. The figures describe the studies cited, not results measured with Klaar.
What experts say
- [Photo]
[A real quote from a pediatric dentist, with permission]
[Name][Title, practice]
- [Photo]
[A real quote from a pediatrician, with permission]
[Name][Title, practice]
- [Photo]
[A real quote from a child development expert, with permission]
[Name][Title]
Why we built it
[Start with the moment you decided to build this: a real night at your sink, and what your kid said.]
Most fixes for the brushing fight still need a grown-up to start them. So we put the reminder at the sink instead. A green light asks, your child presses Go, and the guide voice coaches every step. You get to be the one who cheers.
[Say who you are in a line or two: your name, your family, where you live.]
How it compares
What most families already try for brushing and hand-washing, side by side.
| Klaar | A video on a phone or tablet | Charts and reminders | Bedroom routine screens | |
|---|---|---|---|---|
| Who gives the reminder | A green light at the sink | You, and then you hand over the device | You | A screen in their bedroom |
| Brushing | Four 30-second zones, every time | Depends on the video | Up to them, or to you | A step on a checklist |
| Hand-washing | A 20-second scrub, counted out loud | A phone or tablet propped by the sink | Up to them, or to you | A step on a checklist |
| Kids per unit | Up to four, taking turns | One at a time | One chart each | Usually one |
| What else is on it | Nothing: one picture per step | Everything else on the device | Nothing | Wi-Fi and an app |
| Price | $99 pre-order, once | Free videos, on a device you own | A few dollars, plus your time every night | $160 to $170, or about $140 with a yearly plan |
Bedroom routine screens: the two best-known models, from their published prices and specs in October 2026.
What's in the box
- Klaar, with their name printed on the band
- UL-listed USB-C power adapter and a 5 ft magnetic cable
- 3 adhesive cable clips
- 2 wipe-clean picture cards for the mirror
- First-week guide, quick start and safety leaflet
Ships in December. 2-year warranty. No subscription. No account.
Questions parents ask
Shipping, privacy, water, and what happens at the sink.
When will my pre-order ship?
Pre-orders ship in December. We’ll email you with tracking when yours is on its way.
If our date changes, we’ll email you the new date before the old one passes. You choose: wait, or cancel for a full refund.
Why is it 40% off right now?
Families who pre-order get Klaar for $99. After launch it goes to its regular price of $165.
When am I charged?
[Say when the card is charged: at checkout, or when the order ships.]
Does it need Wi-Fi, an app or an account?
No. You set everything up on the unit itself, behind a 4-digit PIN. Updates download from our website and load over the cable, using Chrome or Edge on a computer.
How many kids can use it?
Up to four. Each child gets a profile with their name, picture, age mode and hand tone. Their picture shows whose turn it is.
What ages is it for?
Kids aged 2 to 7. You pick an age mode for each child, so the pictures suit them. The ADA advises that an adult helps with or supervises young children’s brushing, so stay close while they use it.
Can it get wet?
It’s splash-tested to IPX4, so splashes from the sink are fine. Keep it on the counter, away from running water, and never hold it under the faucet.
Does it add screen time?
The screen only shows the picture for each step while a routine runs: two minutes for teeth, about a minute for hands. There are no videos, games or music.
Does it have a camera or a microphone?
There’s no camera. There is a microphone, so you can record a hello and a few cheers for each child. It only gets power while you’re recording, and a red light shows when it’s on.
Make tonight’s brushing the easy one.
Pre-order now with their name on the band. After bedtime the light dims to a soft amber glow, so the sink is never pitch dark.
Ships in December. 2-year warranty. No subscription.